Altair Marketing Collateral – Template System Rebrand
This critical initiative was spearheaded and managed post-rebrand to ensure comprehensive adherence to the new corporate visual identity, significantly elevating brand consistency and maximizing marketing efficiency across all global communications. The result was a scalable, enterprise-wide design system that streamlined content creation, dramatically improved asset quality, and solidified the unified visual identity of the brand.
Strategic System Development: Successfully developed and rolled out a comprehensive, unified template system to support high-velocity marketing and sales operations worldwide. This system provides foundational support for generating critical assets, accelerating content production, and maintaining brand fidelity.
Creative & Design Governance: Established stringent design governance by creating templates for essential collateral, including eGuides, Customer Success/Case Studies, Application Brochures, Industry Brochures, and Technical Documents. All assets adhere to a single visual identity, grid structure, typography, and consistent visual treatments.
Driving Brand Cohesion: The standardized template system eliminated design fragmentation and empowered regional teams to produce on-brand, high-quality materials rapidly, effectively reinforcing the newly launched brand identityand professionalizing Altair’s market presence.
eGuide Template
Customer Story and Case Study Templates
Application Brochure Template
Industry Brochure Template
Technical Document Template