Data Analytics & AI Brand Campaign
Developed a high-level brand campaign that would grow awareness and affinity of Altair as the leader in data analytics and AI. The campaign was inviting the customer to embark on a journey with Altair to redefine the future. Altair has the power to change how people are innovating, producing, researching, and educating to ensure that we are creating a better tomorrow, together.
Responsible for creating the visual language and style of the campaign and managing the creative initiative from start to finish, guiding the cross-functional creative team.
Concept and Art Direction
Invite the customer to embark on a journey with Altair to redefine the future. Altair has the power to change how people are innovating, producing, researching, and educating to ensure we are creating a better tomorrow, together.
Elevate our ‘Explorer’ archetype by showcasing our software with real world application and environments. Not scattered in our approach, but on our own path leading everyone with us.
Altair is the explorer in all of us. Craves adventure, discovering the world, independent and ambitious. Creates products that promote individuality, excitement and a way to experience new things.
