E-Mobility Product Marketing
This strategic product marketing project was a cornerstone of a cross-functional initiative designed to significantly elevate Altair's visibility, establish thought leadership, and drive market relevance within the rapidly evolving e-mobility sector. The initiative was centered on the development and promotion of a high-impact digital guide template, a core asset strategically supported by targeted promotional marketing materials for high-visibility LinkedIn campaigns and organic thought leadership amplification across the corporate blog.
Strategic Content Curation: Capitalized on Altair's 30+ years of domain expertise by consolidating a vast library of industry-specific content, including proprietary studies, expert interviews, and validated customer success stories, into a high-value, cohesive digital resource guide.
Brand & Lead Generation Engine: Collaborated directly with the Solutions Marketing team to design and deploy this guide as the central, high-impact asset for major marketing campaigns. This approach ensured a consistent narrative and served as the primary point of conversion, successfully transitioning qualified prospects into high-quality sales leads.
Creative & Narrative Leadership: Directed the creative execution, including the integration of compelling graphics and imagery, to craft a clear, engaging narrative that articulated Altair's unique value proposition and offerings to key decision-makers in the e-mobility ecosystem.
