Developed a high-level brand campaign that would grow awareness and affinity of Altair as the leader in data analytics and AI. MarCom Awards Gold Winner.
To best serve their target audience the company needed a brand refresh to bring all of the brand's offerings under one look and feel while developing a company voice.
A campaign that encourages people to use the United States Postal Service for its original service-mailing personal correspondence such as letters and postcards.
Altair has 30+ years of developing relevant content for the industry-specific subject matter and needed a resource that could promote the cumulation of those assets.